Car sales in New Zealand: What’s the story?
Kiwis love cars. for a country of a little over 5 million, we have a little under 4.5 million cars. Factor in those without licences and we have well over a car per legal driver. These figures have been growing by the year, with an extra 1 million more cars on our roads than just 10 years ago.
And our appetite for new cars has shown no signs of slowing down. In the last few months, sales have grown, almost hitting 10,000 in July 2021. And while August was on track for another great month, the nationwide level 4 lockdown midway through the month shuttered sales for the most part. Despite only having a little over two weeks of no restrictions in the month of August, there were still 4585 new cars registered on our roads (excluding commercial vehicles). That brings us up to a whopping 72,131 this year so far, already close to eclipsing the total for the entirety of 2020 (80,722).
The first half of 2021 rocketed past 2020’s figures as a result of the lockdown restrictions in 2020, which stunted the growth of new passenger car sales last year (an abysmal 707 new registrations in April 2020). And while 2021 was well on track to outperform 2019 (104,090) and 2018 (109,053) the impact of the current lockdown is yet to be seen.
Top 10 selling car models New Zealand | July 2021
Kiwis love an SUV. And sales of SUVs have dominated the year’s sales (as evident by the top-selling cars, year to date). However last month’s sales figures somewhat went against the grain, with strong sales for sedan and hatchback models. The Toyota Corolla came out on top while the fully electric Tesla Model 3 entered the top 10. Additionally, the ever-present Suzuki Swift maintained good sales as expected.
|Top Selling Cars July 2021||Top Selling Cars Year to Date|
|1 Toyota Corolla||1 Mitsubishi ASX|
|2 Toyota RAV4||2 Toyota RAV4|
|3 Mitsubishi ASX||3 Mitsubishi Outlander|
|4 Tesla Model 3||4 Mazda CX5|
|5 Mazda CX5||5 Toyota Corolla|
|6 Suzuki Swift||6 Suzuki Swift|
|7 Mitsubishi Outlander||7 Kia Stonic|
|8 MG ZS||8 Kia Sportage|
|9 Haval H6||9 Nissan Qashqai|
|10 Hyundia Kona||10 MG ZS|
As mentioned above, SUVs are by far the go-to model for Kiwis. while August saw a few other models make strong strides, SUVs remained dominant, making up seven of the top 10 models in August. Passenger SUV sales are already at around 55,000 for the year so far, incredibly outselling the entirety of 2020, 2019, and 2018.
The increase in SUV sales continues to follow the trend we have seen over the past few years. Our cars are getting bigger. We are also driving our cars further, which may offer some explanation for this trend. With a push towards public transport in our urban centres, and pedestrian-friendly urban planning aiming to reduce cars in our central cities, cars are increasingly used for recreation and longer trips. As a result, the desire for small city-centric cars is likely to decrease.
Top 10 selling electric car models New Zealand | July 2021
While Kiwis are still keen to keep their car on the bigger side, we are also keen to think more about the impact those cars are having. For example, well over two-thirds of the Toyota Rav4s sold in August were hybrid models. Climate change is a growing concern, and petrol prices are rising, both of which increase the appeal of electric vehicles.
Sales of electric vehicles have gone through the car roof: 2773 electric cars have sold so far this year. Those figures seem small compared to overall car sales, but these figures mean 2021 is already our record year for total electric sales, with five months of sales still yet to come!
If you expand these figures to include hybrid models, so far in 2021 there have been over 12,000 electric and petrol hybrid passenger vehicles sold.
|Top Selling Electric Cars July 2021||Top Selling Electric Cars Year to Date|
|1 Tesla Model 3||1 Tesla Model 3|
|2 MG SZ EV||2 MG SZ EV|
|3 Hyundai Kona EV||3 Hyundai Kona EV|
|4 Hyundai IONIQ 5||4 Hyundai IONIQ|
|5 Audi E-TRON GT||5 Kia Niro|
|6 Nissan Leaf||6 Audi E-TRON|
|7 Mini Hatch||7 Porche Taycan|
|8 Hyundai IONIQ||8 Mini Hatch|
|9 Mercedes-Benz EQA||9 Nissan Leaf|
|10 Porche Taycan||10 Mercedes-Benz EQC|
*This list includes total electric vehicles only, petrol-electric hybrids are not included.
If you feel like you’ve been seeing a lot of Teslas on the road, you’d be right. The Tesla Model 3 has continued Tesla’s dominance across the electric vehicle market. While it may seem like a surprise that a car starting at $66,000 is the leader in the market, it’s unsurprising in the EV market. High-end models still dominate electric vehicle sales, a sign that the EV market as a whole remains aimed at mid- to high-end luxury models. An approach that will have to change before we see large numbers of consumers making the switch.
New Zealand’s favourite car brands
Japanese cars have long been the favourite choice of Kiwis, and that trend continues. Japanese car models dominate our car market, making up seven of the top-10 selling cars this year. Just Toyota and Mitsubishi themselves share around a quarter of the market between them.
Turning to electric vehicles and it’s a different story. Nissan’s Leaf model is the only Japanese model to feature in our top 10. And, overall, sales of electric cars are much more dispersed among European, American and Korean manufacturers.
Compare car loans with Canstar
If you are looking a getting yourself a new set of wheels but don’t have all the cash needed, you’re not alone. 80% of car buyers purchase their cars on finance. Shopping around for a new car is no doubt more thrilling than picking a personal loan. But there can be some serious savings available, just by comparing the personal loan market. And that’s where Canstar can help!
The table below displays some of the secured car loan products available on Canstar’s database for a three-year car loan of $10,000 in Auckland (some may have links to lenders’ websites). The products are sorted by Star Rating (highest to lowest) followed by company name (alphabetical). Use Canstar’s personal loan comparison selector to view a wider range of products on Canstar’s database. Canstar may earn a fee for referrals.
About the author of this page
This report was written by Canstar Content Producer, Andrew Broadley. Andrew is an experienced writer with a wide range of industry experience. Starting out, he cut his teeth working as a writer for print and online magazines, and he has worked in both journalism and editorial roles. His content has covered lifestyle and culture, marketing and, more recently, finance for Canstar.
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