Top Selling Utes in New Zealand

Utes are part of the Kiwi identity. But which utes do Kiwis love most? Canstar takes a look at the top-selling utes in New Zealand.

Utes are the most popular vehicles in New Zealand. As you can see from the tables below, the 2023 sales figures for the Ford Ranger and the Toyota Hilux were impressive. Despite the Ute Tax, they placed first and third on the overall list of the year’s best-selling vehicles.

In the table below, we list the top-selling utes in New Zealand based on sales data from the Motor Industry Association. It’s interesting to note that after very low sales for utes in December – Ranger 198, Hilux 106, HiAce 31 and Triton 28 – in the lead-up to the scrapping of the Ute Tax, sales numbers have rebounded so far this year.

Sales of the top five selling utes of 2024 are up just over 9% on the same period last year, when the same utes featured:

Top Selling Utes
Top Selling Utes
May 2024
Top Selling Utes
Year to Date 2024
1 Ford Ranger 9907 1 Ford Ranger 1067 1 Ford Ranger 5336
2 Toyota Hilux 8054 2 Toyota Hilux 709 2 Toyota Hilux 3180
3 Mitsubishi Triton 3105 3 Mitsubishi Triton 444 3 Mitsubishi Triton 2293
4 Toyota HiAce 1818 4 Toyota HiAce 234 4 Nissan Navara 975
5 Nissan Navara 1143 5 Nissan Navara 114 5 Toyota HiAce 919

To give the above figures some context, here are the five top-selling passenger cars for 2023 and year to date 2024:

Top Selling Cars 2023 Top Selling Cars
Year to Date 2024
1 Toyota RAV4 (8757) 1 Toyota RAV 4 (3647)
2 Mitsubishi Outlander (4058) 2 Mitsubishi Outlander (1433)
3 Tesla Model Y (3936) 3 Mitsubishi ASX (1429)
4 Suzuki Swift (3922) 4 Suzuki Swift (1185)
5 Mitsubishi Eclipse Cross (3638) 5 Kia Seltos (1167)

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About the author of this page

This report was written by Canstar’s Editor, Bruce Pitchers. Bruce has three decades’ experience as a journalist and has worked for major media companies in the UK and Australasia, including ACP, Bauer Media Group, Fairfax, Pacific Magazines, News Corp and TVNZ. Prior to Canstar, he worked as a freelancer, including for The Australian Financial Review, the NZ Financial Markets Authority, and for real estate companies on both sides of the Tasman.

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