Top Selling Utes in New Zealand

Utes are part of the Kiwi identity. But which ute is best and which do Kiwis love most? Canstar takes a look at the top-selling utes in New Zealand.

Utes remain some of the most popular vehicles in New Zealand, despite high fuel prices and the former Ute Tax, which together strained the wallets of ute owners.

In the table below, we list the top-selling utes in New Zealand based on sales data from the Motor Industry Association.

It’s interesting to notice that after very low sales for utes in December – Ranger 198, Hilux 106, HiAce 31 and Triton 28 – in the lead-up to the scrapping of the Ute Tax, sales numbers rebounded in the first month of 2024:

Top Selling Utes 2022 Top Selling Utes 2023 Top Selling Utes, January 2023
1 Ford Ranger 11,577 1 Ford Ranger 9907 1 Ford Ranger 1471
2 Toyota Hilux 9787 2 Toyota Hilux 8054 2 Toyota Hilux 658
3 Mitsubishi Triton 6136 3 Mitsubishi Triton 3105 3 Mitsubishi Triton 330
4 Nissan Navara 1989 4 Toyota HiAce 1818 4 Toyota HiAce 256
5 Isuzu D-Max 1862 5 Nissan Navara 1143 5 Isuzu D-Max 247

To give the above figures some context, here are the five top-selling passenger cars for 2023. As you can see, the 2023 sales figures for the Ford Ranger and the Toyota Hilux are impressive, earning them first and third place on the overall list of the best-selling vehicles of last year.

Top Selling Cars 2023
1 Toyota RAV4 (8757)
2 Mitsubishi Outlander (4058)
3 Tesla Model Y (3936)
4 Suzuki Swift (3922)
5 Mitsubishi Eclipse Cross (3638)

Compare car loans with Canstar

If you are looking at getting yourself a new set of wheels but don’t have all the cash needed, you’re not alone: 80% of car buyers purchase their cars on finance. Shopping around for a new car is no doubt more thrilling than picking a personal loan. But there can be some serious savings available, just by comparing the personal loan market. And that’s where Canstar can help!

The table below displays some of the unsecured personal loan products available on Canstar’s database for a three-year loan of $10,000 in Auckland (some may have links to lenders’ websites). The products are sorted by Star Rating (highest to lowest) followed by company name (alphabetical). Use Canstar’s personal loan comparison selector to view a wider range of products on Canstar’s database. Canstar may earn a fee for referrals.

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About the author of this page

This report was written by Canstar Content Producer, Caitlin Bingham. Caitlin is an experienced writer whose passion for creativity led her to study communication and journalism. She began her career freelancing as a content writer, before joining the Canstar team.


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