About Canstar's Most Satisfied Customers Toasters Award
Canstar's Most Satisfied Customers Toasters Award reveals the toaster brand that delivers the best consumer satisfaction to its customers.
We ask Kiwi toaster owners to rate their satisfaction with their choice of toaster brand by Overall Satisfaction, as well as important criteria such as Design, Performance and Value for Money.
Numbers crunched by Canstar's researchers:
- 966 Customers Surveyed
- 11 Brands Assessed
- 8 Brands Shortlisted
- 1 Award Winner
The best toaster brands in NZ
The brands rated are listed below in order of best overall satisfaction.
1. Russell Hobbs
This year Russell Hobbs has achieved a kitchen double-header by taking home Canstar's Awards for Kettles and Toasters. The brand's toaster customers award Russell Hobbs top 5-Star ratings across half of our award categories, including for Overall Satisfaction, Ease of Use and Performance, which is the most important factor for our toaster buyers. In our other three award categories, Russell Hobbs earns great 4-Star reviews.
Founded in England in 1952, Russell Hobbs offers a range of kitchen staples, including 17 toaster models: ten two-slice models and seven four-slice toasters.
The models come in various colours and styles and range in price from around $110 to $249. Russell Hobbs top-of-the-range Attentiv toaster feature technology that gauges the colour of your toast, which promises to make scraping black, charred crumbs into the sink a thing of the past.
2. Kitchen Aid
Kitchen Aid is famous for its sturdy, quality kitchen appliances. Its toaster range encompasses three models: two two-slice models, and a large four-slice toaster, that features seven shade settings and functions such as defrost and reheat.
Kitchen Aid also sells bundled toaster-kettle combos, which deliver added value.
3. Brabantia
Brabantia is a brand that's available at Briscoes, which sells three Brabantia toaster models: two two-slice, matte-black models and one four-slice toaster, which is available in stainless steel and black.
4. Anko
Anko is Kmart's house brand that delivers affordable products and appliances. It retails 15 toaster models in a range of stylish designs, and all are priced under $55.
Its top-of-the-range model is a retro-styled four-slice toaster, priced at $52, that has defrost and reheat functions, while for $10 you can get a basic, white, two-slice toaster.
5. Sunbeam
Sunbeam retails 12 toasters, from basic two-slice models, through to its more expensive and stylish Kyoto, French Riviera, Alinea, and New York toaster ranges, which come in various chic colours and styles and complement Sunbeam's other small kitchen appliances. Sunbeam also sells toaster and kettle combos, which offer increased value.
6. Breville
Breville is a global brand that was established in Sydney in 1932. In NZ, it retails 13 toaster models, encompassing a basic two-slice model, through to multi-function four-slice models. Most of Breville's models come in three colours: white, stainless steel and black, although the ToastPro four-slice toaster also comes in blue and cream.
7. De'Longhi
De'Longhi is known for its well-designed, quality home appliances. Its stylish range of six toasters encompasses the Ballerina, Diadema, Distinta, Eclettica and Icona models, which come in a range of fashionable colours and two- and four-slice models.
8. Living & Co
Distributed by The Warehouse, Living & Co offers a range of five affordable toasters, which are available in a range of colours and styles, from a simple $10 model, through to a $65, digital four-slice toaster.
Choosing the right toaster for you
Whether you pay $10 for your toast, or over $300, its job is to grill bread. But that doesn't mean all toasters are created equal. A lot of things can affect your satisfaction with your toast, from its speed to the evenness of its bread browning.
So it's not surprising that 39% of the Kiwi toaster owners in our award survey said that a toaster's Performance is its most important feature. This well out-rates Value for Money, which was cited by a quarter of respondents.
Here's the full rundown of what the Kiwis in our survey said were the main things they considered when rating their toaster picks:
- Performance 39%
- Value for Money: 24%
- Features & Functions: 14%
- Ease of Use: 12%
- Design: 11%