About Canstar’s Most Satisfied Customers Electronics Retailers Award
Canstar's Most Satisfied Customers Electronics Retailers Award reveals the electronics retailer that delivers the best consumer satisfaction to its customers.
We ask Kiwi electronics consumers to rate their satisfaction with their choice of electronics retailers by Overall Satisfaction, as well as important criteria such as Customer Service, Range of Products and Value for Money.
Numbers crunched by Canstar’s researchers:
- 2396 Customers Surveyed
- 10 Brands Assessed
- 6 Brands Shortlisted
- 1 Award Winner
The best electronics retailers in NZ
The brands rated are listed below in order of best overall satisfaction.
1. 100% Home
Few brands in Canstar Blue's consumer ratings earn the distinction of four award wins in a row. However, that's exactly what 100% Home has achieved, as the winner of Canstar 2024 Electronics Retailers Award.
In this year's award ratings, 100% Home is the only brand to score a top 5-Star rating for Overall Satisfaction. Notably, it's also the only retailer to score 5 Stars for Customer Service and Value for Money, which are the two most important factors for Kiwis when rating their electronics store choices. Indeed, 100% Home earns 5-Star ratings across all categories on our award table except for Range of Products, for which is earns a great 4-Star rating.
100% Home boasts 45 stores nationwide, and all are Kiwi owned and operated by people who live and work in each store’s community. Each store has proudly served its local customers for decades, its name becoming synonymous with the 100% brand. Around the country, you can shop in store or online at the following locations:
NORTH ISLAND
Auckland: 100% Home Albany Extreme, 100% Home Magness Benrow Greenlane, 100% Home Magness Benrow Constellation Drive, and 100% Home Gary Pyes in Waiuku.
Northland: 100% Home Barrels Extreme in Whangarei, 100% Errol Rogers in Kerikeri and 100% Home McKays in Dargaville.
Coromandel: 100% Home Thames, 100% Home Whitianga, 100% Home Whangamata, 100% Home Waihi and 100% Home McHardys Paeroa.
Waikato: 100% Home Van Dyks in Putaruru, 100% Home Strawbridge Appliances in Te Awamutu and 100% Home Taumarunui.
Bay of Plenty: 100% Home Phil Booth and 100% Home Opotiki.
Taranaki: 100% Home Mason Appliances in New Plymouth and Waitara, 100% Home Dimocks Stratford and Hawera.
Whanganui: 100% Home Dimocks Whanganui.
Manawatu: 100% Home Leader & Watt have six stores across the Manawatu region in Dannevirke, Feilding, Foxton, Levin, Marton and Palmerston North. Also 100% Home Chaineys in Levin and 100% Home Winloves in Waipukurau.
Wairarapa: 100% Home Newbolds Masterton.
Wellington: 100% Home Newbolds Upper Hutt is the largest store in Wellington alongside two other satellite 100% Home stores located in Johnsonville and Petone.
SOUTH ISLAND
Blenheim: 100% Herkt Appliances.
West Coast: 100% Home Ellerys supports the West Coast with stores in Hokitika, Greymouth and Westport.
Christchurch/Rangiora: 100% Home Nicols Appliances services Rangiora and the central Christchurch market.
Ashburton: 100% Home Smith & Church.
Otago: 100% Home Selectrix Wanaka, 100% Home Johnstone Electrical in Balclutha.
Southland: 100% Home Fiordland Electrical in Te Anau, 100% Home Austin Electrical in Riversdale, 100% Home Gore.
To find the 100% Home nearest to you, use the 100% Store Finder.
2. PB Tech
PB Tech was founded in 1993, as a computer repair business. Since then PB Tech has grown into one of the country’s biggest electronics retailers. By sourcing bulk deals, often directly from manufacturers, PB Tech offers a huge range of computers, audio and tech products, smart home devices and phones at great prices.
PB Tech also has in-store specialists who can help you with repairs and other tech advice.
3. Harvey Norman
Harvey Norman is one of the biggest and most recognisable retailers in the country. As a global brand, Harvey Norman has access to a wide variety of products and consumer brands.
Its offerings include computers and laptops, mobile phones and tablets, TVs, audio equipment, cameras, smart home tech, gaming consoles, as well as a wide range of kitchen and laundry appliances and smaller household electronic goods.
4. Noel Leeming
Noel Leeming is a part of The Warehouse Group, which gives it access to a massive supply network and the ability to stock a wide range of electronic brands. As such, it’s a leading retailer of home appliances, TV and audio equipment, gaming, cameras and, of course, computers and mobile phones.
5. JB Hi-Fi
JB Hi-Fi is an Australian electronics retailer that operates 14 stores nationwide (12 in the North Island and two in the South). It stocks a wide range of consumer electronics, from computers to health and fitness wearables, video games and phones. However, it also stocks small home appliances, such as coffee machines, blenders and vacuum cleaners, as well as smart home and security tech.
6. The Warehouse
The brand’s iconic, big red sheds need no introduction. A staple of NZ’s retail landscape, The Warehouse has been stocking a wide range of household products for almost 40 years.
Today, The Warehouse stocks plenty of electronics for your lounge room, pocket and kitchen, alongside its huge selection of consumer goods.
Choosing the right electronics retailer for you
When they are shopping for new home appliances or tech, it’s clear what Kiwi consumers look for in the products they buy: quality.
The surprising element of Canstar Blue’s research is that Kiwi consumers aren’t just looking for the cheapest products. Of those in our survey, half (50%) say they will pay more for a quality appliance, and a further 35% say they are happy to pay a premium for the latest technology.
Also clear is the importance of Customer Service. A third of those in our award survey say that Customer Service is the No.1 driver of customer satisfaction, compared to just a quarter (25%) who cite price.
Here’s the full rundown of what the consumers in our survey rate as the most important factors when it comes to their Overall Satisfaction with their retail experiences:
- Customer Service: 33%
- Value for Money: 25%
- Range of Products: 19%
- Price: 15%
- Store Layout: 7%
Other electronics retailer brands
Not all electronic retailer brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here is another retailer to check out before making your final decision.
Betta Electrical
Betta Electrical has 21 stores across the country, all of which are New Zealand owned and operated. It retails a wide range of household appliances, as well as TV and audio equipment, and has a strong focus on delivering great products and service to the local communities in which it is based. Many of the stores are kitchen specialists, offering appliances through the Ezy Kitchens brand, which is part of the wider Betta Electrical Group.
Smiths City
Smiths City has 17 stores nationwide. In addition to electrical appliances, Smiths City stores sell a range of other furniture and homewares, and offers a specialist kitchen service in Christchurch. Smiths City's price promise matches any competing retailer’s advertised price on identical make and model items.
