What Is a kWh and ‘Watt’ Does It Cost You?

In this article, Canstar explains why it's important to know what a kWh of electricity means, and what it could cost you.

Source: Jochen Netzker/Shutterstock.com
Source: Jochen Netzker/Shutterstock.com

In this article, Canstar explains why it's important to know what a kWh of electricity means, and what it could cost you.

You may have noticed on your power bill that you are charged per kWh for electricity – but what does that mean? While it some energy terminology can be confusing, taking the time to learn what kWh means will help you understand your bill and equip yourself with the knowledge to shop around for the best power deal.

What does kWh stand for?

A kWh stands for KiloWatt Hour, which is a unit of energy that measures how much electricity your home uses. Kilo means 1000, Watt is a measure of power and H stands for hour. Appliances are often described in terms of their wattage, that is, the power they require to run.

If you run a 1000 watt (1kW) appliance for one hour, then that will use 1kWh of electricity. If you run a 5kW air conditioner for one hour, then that will use 5kWh of electricity. One 100 watt light bulb, on the other hand, would take 10 hours to use one kWh.

Your home's electricity usage (in kWh) is recorded by your electricity meter and passed on to your retailer for billing. Your bill will detail how many kWhs were used according to the meter. However, if you haven't got a smart meter, your energy company may estimate your usage between physical readings. For some perspective, the average five-person household consumes roughly 20kWh of electricity per day.

What's the difference between a kW and kWh?

It's common for people to confuse kW and kWh. The difference is that kW is a measurement of power, while a kWh is a measurement of energy. That might sound nit-picky, but it's an important distinction.

For example, a 4kW solar panel system has a maximum power output of 4kW. If that output is sustained over an hour, then the solar system will produce 4kWh of electricity. If it maintains that output for four hours, then the system will produce 16kWh.

So if you are considering a solar system and want it to cover half of your home's electricity usage (say, 10kWh), then you don't need a 10kW solar system, rather, you should only need a 2-3kW system – subject to the weather. Another way to think about this is to think of kW as speed and kWh as distance. The higher the speed (kW), the greater the distance you will cover (kWh).

Average Electricity Prices per kWh

Customers are charged for electricity per kilowatt hour of electricity they use – this is referred to as a variable usage charge. This price is what you pay for every kWh used, and the price can vary greatly depending on factors such as whether you're a low or standard user, if you are using power during peak or off-peak times, your choice of electricity provider, or even just where you live.

Power prices per kWh

The per kWh price refers to the price you are paying for the power you use. The table below shows the average regional rates for electricity across New Zealand.

Location

        Total retail cost per kWh

Westport

         45.45c

Kerikeri

         45.42c

Balclutha

         44.50c

Greymouth

         44.41c

Waipukurau

         43.25c

Cromwell

         42.85c

Blenheim

         41.85c

Gisborne

         40.65c

Taumaranui

         40.49c

Otorohanga

         40.49c

Dannevirke

         40.45c

Pukekohe

         39.94c

Hawera

         39.49c

Masterton

         39.48c

Rangiora

         39.39c

Winton

         39.35c

Kaiapoi

         39.01c

Tauranga

         38.87c

Whangarei

         38.70c

Paraparaumu

         37.60c

Oamaru

         37.54c

Thames

         37.46c

Queenstown

         36.89c

Taupo

         36.78c

Rotorua

         36.44c

Whanganui

         36.34c

Timaru

         36.27c

Whakatane

         36.16c

Cambridge

         36.11c

New Zealand

         35.67c

New Plymouth

         35.55c

Dunedin

         35.54c

Napier

         35.51c

Palmerston North

         35.31c

Richmond

         34.69c

Nelson

         34.35c

Auckland North Shore

         34.23c

Auckland Central

         34.13c

Hamilton

         33.97c

Invercargill

         33.24c

Ashburton

         32.67c

Wellington City

         32.05c

Christchurch

         31.93c

Data: www.mbie.govt.nz Quarterly Survey of Domestic Electricity Prices to February 15, 2025.

Keep in mind that these are simply the average costs per kWh, and do not include the fixed daily charges.

What do electricity costs per kWh look like over a year?

If you take the average NZ price, you can see how that looks over the year below. Again, this table simply shows the variable charge, and does not include fixed daily charges and other costs you can expect to be added to your bill.

Remember, the average five-person household consumes roughly 20kWh of electricity per day, which equates to 7300kWh over 12 months.

kWh used per year

Cost per year (based on NZ average of 35.67c per kWh)

2000kWh

$713

4000kWh

$1427

6000kWh

$2140

8000kWh

$2854

10,000kWh

$3567

Kilowatt hours and understanding your power bill

Your power bill includes a lot of useful information that you should be able to understand now that you have your head around kWhs. But the most important things to focus on are

  • Fixed charges – these are displayed as cents or dollars per day. You are charged this fixed rate each day, regardless of how much power you use
  • Variable charges – the cost of the power you've used, based on consumption in kilowatts per hour (kWh)

Your bill should also include a charge for the Electricity Authority levy. This charge funds the government agency's work to regulate the electricity industry, and is usually based on how much power you use. However, this is an unavoidable charge and isn't dependent on your choice of electricity provider.

Why it's important to understand kilowatt hours (and your power bill)

Energy literacy is the key to finding the best deal on electricity. Now that you understand kWhs, you should check your bills regularly to see how your electricity usage stacks up and whether there are savings to made by reducing your power usage, finding a better deal, or both.

Some providers may offer better rates on kWh charges but higher daily charges (or vice versa). They may offer flat rates or cheaper off-peak rates and other signing on perks. Getting a clear understanding of this will help you make the best decision when choosing power providers.

To find out whether you're getting a good deal on power, it's a good idea to start here, at Canstar. You can read guides on things to consider when changing power companies, or the best deals on offer, or check out our latest Electricity Award, which rates NZ power companies for Customer Satisfaction and Value for Money.

Bruce Pitchers is Canstar's NZ Editor. An experienced finance reporter, he has three decades’ experience as a journalist and has worked for major media companies in Australia, the UK and NZ, including ACP, Are Media, Bauer Media Group, Fairfax, Pacific Magazines, News Corp and TVNZ. As a freelancer, he has worked for The Australian Financial Review, the NZ Financial Markets Authority and major banks and investment companies on both sides of the Tasman.
In his role at Canstar, he has been a regular commentator in the NZ media, including on the DrivenStuff and One Roof websites, the NZ Herald, Radio NZ, and Newstalk ZB.
Away from Canstar, Bruce creates puzzles for magazines including Woman’s Day and New Idea. He is also the co-author of the murder-mystery puzzle book 5 Minute Murder.


Important Information

For those that love the detail

This advice is general and has not taken into account your objectives, financial situation or needs. Consider whether this advice is right for you.