Most Satisfied Customers Credit Cards
When rating their choice of rewards credit cards, the consumers in our research cite Value for Money as the most important factor for delivering satisfaction.
Digital Banking and Customer Service are also key factors. Interestingly, Interest Rate is the least important driver of satisfaction, perhaps indicating that those in our survey use their cards wisely, pay off their monthly bills and rarely incur interest charges.
Key drivers of borrower satisfaction:
- Value for Money: 27%
- Digital Banking: 18%
- Customer Service: 16%
- Privacy & Security: 13%
- Communication: 8%
- Rewards Program: 7%
- Fees & Charges: 7%
- Interest Rate: 4%
Most Satisfied Customers Rewards Credit Cards
The main drivers of satisfaction for rewards card users are slightly different to regular card users. Not surprisingly the rewards on offer are more of a concern, almost matching Value for Money and Customer Service.
And, again, Interest Rate is of little concern, although the higher fees associated with rewards cards are more of a concern.
Key drivers of borrower satisfaction:
- Value for Money: 19%
- Customer Service: 19%
- Rewards Program: 18%
- Digital Banking: 19%
- Privacy & Security: 11%
- Fees & Charges: 8%
- Communication: 4%
- Interest Rate: 2%