About Canstar's Most Satisfied Customers Electronics Retailers Award
Canstar's Most Satisfied Customers Electronics Retailers Award reveals the electronics retailer that delivers the best consumer satisfaction to its customers.
We asked Kiwi electronics consumers to rate their satisfaction with their choice of electronics retailers by important criteria such as Customer Service, Range of Products and Value for Money.
Numbers crunched by Canstar’s researchers:
- 2457 Customers Surveyed
- 7 Brands Assessed
- 5 Brands Shortlisted
- 1 Award Winner
The best electronics retailers in NZ
The brands rated are listed below in order of best overall satisfaction.
1. Harvey Norman
Harvey Norman is one of the biggest and most recognisable retailers in the country. As a global brand, Harvey Norman has access to a wide variety of products and consumer brands.
Its offerings include computers and laptops, mobile phones and tablets, TVs, audio equipment, cameras, smart home tech, gaming consoles, as well as a wide range of kitchen and laundry appliances and smaller household electronic goods.
2. Noel Leeming
Noel Leeming is a part of The Warehouse Group, which gives it access to a massive supply network and the ability to stock a wide range of electronic brands. As such, it's a leading retailer of home appliances, TV and audio equipment, gaming, cameras and, of course, computers and mobile phones.
3. JB Hi-Fi
JB Hi-Fi is an Australian electronics retailer that operates 27 stores nationwide (21 in the North Island and six in the South). It stocks a wide range of consumer electronics, from computers to health and fitness wearables, video games and phones. However, it also stocks small home appliances, such as coffee machines, blenders and vacuum cleaners, as well as smart home and security tech.
4. PB Tech
PB Tech was founded in 1993, as a computer repair business. Since then PB Tech has grown into one of the country's biggest electronics retailers. By sourcing bulk deals, often directly from manufacturers, PB Tech offers a huge range of computers, audio and tech products, smart home devices and phones at great prices.
5.The Warehouse
The brand's iconic, big red sheds need no introduction. A staple of NZ's retail landscape for 40 years, The Warehouse stocks plenty of electronics for your lounge room, pocket and kitchen, alongside its huge selection of consumer goods.
Choosing the right electronics retailer for you
When they are shopping for new home appliances or tech, it's clear what Kiwi consumers look for in the products they buy: quality.
The surprising element of Canstar's research is that Kiwi consumers aren't just looking for the cheapest products. Of those in our survey, half (53%) say they opt to pay more for a quality appliance.
Also clear is the importance of Customer Service. Just over a third (35%) of those in our award survey say that Customer Service is the No.1 driver of customer satisfaction, compared to 27% who cite price.
Here's the full rundown of what the consumers in our survey rate as the most important factors when it comes to their Overall Satisfaction with their retail experiences:
- Customer Service: 35%
- Value for Money: 27%
- Range of Products: 21%
- Store/Website Layout: 17%
Other electronics retailer brands
Not all electronic retailer brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they're not worth considering. Here is another retailer to check out before making your final decision.
100% Home
100% Home is a previous five-time winner of Canstar's Electronics Retailers Award, but this year just missed on qualification, based on the number of reviews we received.
100% Home boasts 45 stores nationwide, and all are Kiwi owned and operated by people who live and work in each store’s community. Each store has proudly served its local customers for decades, its name becoming synonymous with the 100% brand.
Betta Electrical
Betta Electrical has 21 stores across the country, all of which are New Zealand owned and operated. It retails a wide range of household appliances, as well as TV and audio equipment, and has a strong focus on delivering great products and service to the local communities in which it is based. Many of the stores are kitchen specialists, offering appliances through the Ezy Kitchens brand, which is part of the wider Betta Electrical Group.
Smiths City
Smiths City no longer has physical stores in New Zealand, and only operates online. In addition to electrical appliances, Smiths City sells furniture and homewares.